Is your website helping buyers find answers?

Can visitors understand your offer?

Check whether the opening section states who you help, what you do and the next action a visitor can take. Ask someone unfamiliar with the business to explain it back.

Do service pages answer buyer questions?

Explain scope, approach and fit. Use specific examples and only approved evidence. Make related pages easy to reach through clear navigation and internal links.

Is the experience easy to use?

Review mobile layouts, text contrast, keyboard navigation and form labels. Check that buttons work and that errors explain what to correct.

Are the foundations in place?

Review page titles, headings, descriptive links and image sizes. Check performance and indexing, then prioritise fixes based on the impact on visitors.